Digital Marketing skills: Be an Digital Marketing Expert
Do you want to be a digital marketing expert? Well, you’re going to need specific skills to become one.Here are the Most On Demand Digital Marketing Skills. Even if you work at a company, these skills will help you.
- You don’t have to be a crazy data scientist, but you need to learn how to look at Google Analytics.There are so many things out there that teach you how to read a report, because Google Analytics isn’t just about, “How many visitors am I getting?”If you don’t know to look at the data, you won’t know where to focus your energy to maximize your results.
Writing content doesn’t guarantee you any traffic anymore. There are over a billion blogs on the web.There are roughly seven billion people, so that means roughly one blog for every seven people.That’s too much content. So, if you want to do well, you need a strategy. Without a strategy, there’s no guarantee that people are going to read your content.
HOW TO LEVERAGE VIDEO
Video is up-and-coming as one of the most popular channels out there.I’m talking about filming videos like this one and releasing it, evergreen content, on YouTube, LinkedIn, Facebook, you need to do a ton of video stuff because you’ll find, it’ll build a much more engaging community than almost any other channel out there.
It is to be seen that vary fewer people use storytelling, but storytelling is still as effective as it used to be two, three, five, ten years ago. You need to integrate stories into your marketing. When you do that, you’ll find that more people relate to you. They’ll identify with the characters in your story, and you’ll notice that your conversion rate goes up.
It’s not just about basic email marketing, like sending out emails every time you release a blog post, but more complicated emails. It’s about marketing automation. Well, if someone goes through your funnel, they don’t open up one email, what should they do next?If they open up that email, what should they get? You can’t send everyone the same emails. We have to implement different strategy for different type of people.
There are tools like Click Funnels out there that can help you build a funnel faster and easier, and funnels are really important because ad costs keep rising. You need to learn how to do upsells and down sells.You may not be thinking “Oh, that’s not related “to marketing, why do I need to learn that?”Well, if you can’t figure out up sells and down sells, eventually, you’re not going to be able to afford your paid ads.That’ll help improve your margin so you can keep selling.