How Digital marketing will change and what you need to do in future to succeed. So, let’s talk about digital marketing. Digital Marketing is changing, what’s been working for the last few years is decreasing day by day. Here are some tips of digital marketing which will ensure you’re on top of your game next year.

digital marketing strategies

Omnichannel Approach

Digital Marketing is moving into Omnichannel approach and if you don’t use all of the channels, you’re not going to do as well. For e.g if you are using only facebook for add then now it’s not going to work. Now you don’t only have to work on FB but other channels also, as people medium of channel in not only FB but people are diverted to many more other channels like YOUTUBE, Quora, Linked in and ect..

As there are many more channel of business of whom we should take advantage. Now we have work on PPC, SEO, CONTENT MARKETING, SOCIAL MEDIA, BANNER ADS & many more.

omni channel digital marketing

Voice Search

 As text search is moving to Voice Search. If you want to do well in future, you need to be leveraging the voice search, and way to do this is

    a)   Website should be HTTPS

    b)   Website should Load Fast

     c)   Short and to the point answer

digital marketing

Conversion Optimization

Advertising is going to be costly day by day and which is not going to change. The only way you’re going to stay ahead and compete is through conversion optimization. The more you optimize your landing page, the better off you’re going to be.

For this you can use some tools like crazy egg & Hello Bar, and if you don’t use it your competitors will ground down you who are spending more money than you.

digital marketing

Marketing funnel

 People earlier only know about sales but now as time goes and competition is rising we have to look up to various things like

a) Up sales b) Down Sales c) Cross Sale d)Lifetime value of customer e) Churn

Whether you have a physical product, digital product or you’re doing lead generation, you need to track everything from a visitor all the way to a conversion point which is revenue. That’s why funnels are so important.

digital marketing funnel

Content Marketing

Content marketing won’t work as easily to get links or shares unless you’re creating amazing content that people haven’t seen before. A unique content/ information is much necessary in content Marketing to perform well

digital marketing

Video Content

Video content is the future. People want to engage through video, thats why youtube, facebook, linked in gives more views to you need to focus more on video content in future as you can’t ignore it.

digital marketing